Discover
Understand the idea, ambition and context.
Independent creative design house
Khobar, Saudi Arabia
Every idea needs
a
is a creative design house transforming original ideas into architecture, experiences, spaces, identities and objects.
How we think
Ideas before
categories.
We begin with the idea, identify what is essential, and choose the form it needs.
Identify
Find the essential question and what makes the project distinct.
Vision
Define the direction and the form the idea needs.
Express
Turn the idea into something visible, tangible or experienced.
Scales of form
From city-scale
to hand-held.
One way of thinking.
Five scales of practice.
- AArchitecture
- BExhibitions & Experiences
- CSpatial Design
- DBrand & Identity
- EObjects & Editions
Practice
A design-led creative practice for ideas that deserve to exist.
Based in Khobar, Saudi Arabia, works locally and internationally. We move across creative scales while keeping the idea consistent.
Meet the shapers
Meet the shapers
Meet the people giving ideas their shape.
Co-founder / Creative Direction
Mohammed Ashour
“A strong idea should remain clear at every scale.”
Co-founder / Design Direction
Ahmed Ezzat
“Form matters when it makes an idea easier to feel.”
Contact
Let’s build
what’s next.
New challenges. Meaningful ideas.
A more intentional tomorrow.